“Sales is like hunting… Or stalking.”
This quote is from my sales manager during a recent Monday Morning Meeting.
I really really liked this quote because it is absolutely true. One of the very basic parts of any sales career is that you will have to chase potential clients. You will have to put in time on the hunt. Some of those leads that you chase will be ready to sign and those are nice because it just clicked. That’s good hunting when you go out searching and come back with a signature or two.
Some of them it will feel like you are stalking them. (not literally stalking) What I mean by that is that you found a lead that was interested but they were not ready to buy right then. It really doesn’t matter why they were not ready. What that does mean is you are going to have to continue to reach out to that potential customer. You will have to call, email, drop in with donuts or treats. A drop in usually goes much smoother with a treat of some sort or another. Use what works for you in your field of sales whether it is any of the options above or if it be anything else that you like to use. Whatever method that you choose to use with your customers just be there and be ready for when your customer is ready to pull the trigger and buy.